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There’s that word again. A word so well known just eight months into Tom Herman’s tenure I can probably get through this write-up without using it outside of the title.
While its mere mention solicits jokes from the fan base, it’s actually the most valuable thing Herman brought with him. As fans were busy pining for “splash hires” (a term that probably solicits jokes from head coaches far and wide), Herman was assembling a staff of coaches he was intimately familiar with, and just as importantly, was intimately familiar with him.
The staff understands what’s expected of it every step of the way, from recruiting and keeping up with social media accounts to overseeing and instilling the all-important culture.