Football

Gameplan: Finding a bell cow receiver

Tom Herman runs a “bell cow” offense at Texas. That’s a common trait for pro-style offenses of all varieties, including the pro-spread vision guiding the Longhorns. Most people understand the idea of a “bell cow” running back like Ricky Williams or Cedric Benson that get 250+ touches over the course of a season, but that kind of back is fairly rare these days.