On Monday, the University of Texas and University of Oklahoma officially informed the Big 12 they would not renew their grant of media rights with the conference, the first official step in the process for the two schools to eventually leave the 10-team league.
Big 12 Media Days gets underway today at AT&T Stadium in Arlington. Commissioner Bob Bowlsby kicks things off at 9 a.m. with his long speech where NIL, the expanded playoff, and the future of the Big 12 will likely be major topics. Coaches hit the stage at 10:30 a.m., starting with Matt Campbell, then Gary Patterson, Neal Brown, Chris Klieman, and Lincoln Riley.
Media members will descend upon AT&T Stadium next week for Big 12 Media Days. After a one-year hiatus, the event where storylines are set, narratives are strengthened, new details are uncovered, and preseason optimism (or pessimism) abounds has returned.