Football

Ash, Valai tasked to do what T-shirts couldn’t in creating a DBU-worthy secondary

Texas’ defensive backs warmed up before the season-opener with Louisiana Tech wearing shirts reading “There’s only one DBU” in large, burnt orange letters. One week later, LSU and eventual Heisman winner Joe Burrow marched down the field over and over versus those same defensive backs. Iowa State, Kansas, Oklahoma, TCU, and West Virginia followed in the Tigers’ footsteps as UT’s 8-5 season dragged on.
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With the Ash hire comes some recruiting benefits

Recruiting success/fail rate is directly tied to the head man's job security and program profile. A staff of good recruiters can mitigate the damage caused by negative perception, and program branding will always help a blue blood, but there's no staff that will fully overcome it. Recruiting "witches" are normally fan fiction, anyway. Program trajectory is what matters above all else.