Offensive Postmortem: Tulsa

This offense is less than the sum of its parts. That's objectively true with only 28 points on the board despite a lot of yardage generated and 21 on the board at halftime, but you really see that subjectively in game review. It's strange to see 9 or 10 Longhorn players "win" on a given play and the offense gets a no gain or a negative play. Conversely, Tulsa had some big second half gains for their offense, where only a handful of players at critical spots "won." Why is that?